FULL TIME DIRECTOR OF ONLINE COMMUNICATIONS ...

Company Description:

NECC serves over 15,000 students on our suburban 106 acre Haverhill campus and our urban campus located in downtown Lawrence. Both campuses are a short drive to Boston and to the beaches and coastal state parks. NECC has been using Appreciative Inquiry to build an organizational culture that prizes initiative and innovation, and seeks to identify and develop the strengths of students, faculty, staff, and programs. Process Management reflects our commitment to using evidence to guide our planning and decision-making. We are committed to the recruitment and retention of a diverse workforce. We are affiliated with the National Coalition Building Institute, and are designated as a Hispanic Serving Institution by the U.S. DOE. We have significantly increased the diversity of our faculty over the last five years, and are one of four Massachusetts colleges participating in the national Achieving the Dream initiative.

Job Description:

FULL TIME DIRECTOR OF ONLINE COMMUNICATIONS: (Non Unit Professional Position) This position is responsible for the day-to-day management of the college's social media presence, multimedia communication initiatives, and email marketing activities, as well as the overall vision and direction of the college's website. The Director of Online Communications reports to the Chief Marketing Officer, and supervises the day-to-day activities of the college's three person web management team. Hands on leader wanted. As the demand for online communication development and support continues to grow, the College is looking for a strategic thinking team player who can develop a vision and execute results. The Director of Online Communications will drive our efforts to improve the way we engage communities, create a buzz, generate awareness, push-out information to constituencies, and reach our target audiences where and how they want to hear from us.

• Work closely with the Chief Marketing Officer to insure all online communication development initiatives are aligned with the institution's strategic goals and priorities
  
• Provide the leadership and strategic direction for the ongoing development of the college's public website, intranet, and student/staff portal
  
• Provide the leadership and strategic direction for all social media, multimedia development, and email marketing initiatives in support of the college's core marketing communication objectives (enrollment, retention, engagement, image building, development, etc.)
  
• Provide the strategic direction and technical expertise required to develop and execute online multimedia presentations, email marketing campaigns, and the college's social media presence (Facebook, Twitter, YouTube, Pinterest, Wikipedia, Flickr, blogs, etc.)
  
• Develop a social media strategy that insures the appropriate 'voice' is utilized in the generation of all social media content to help promote user/community engagement
  
• Develop a college-wide social media 'administration' strategy that insures collaboration and coordination between multiple departments
  
• Communicate and enforce institutional policies dictating online standards for visual design and content development
  
• Develop and monitor analytics, tracking, and reporting metrics for all web, social media, and email marketing activities
  
• Conduct background research on emerging technologies and industry best practices
  
• Create project timelines and production schedules to drive and track job progress
  
• Provide customer service support to internal clients for all web, social media, multimedia development, and email marketing initiatives

Requirements:

• Masters degree in a related field and a minimum of five years experience directing and implementing online communication strategies and initiatives
  
• Experience developing and executing an institution-wide social media presence/strategy, multimedia presentations, and email marketing/outreach campaigns
  
• Strong web and social media content development skills
  
• Strong knowledge of fundamental UX and UI principles and experience applying these principles in the development of professional websites
  
• Strong multimedia/digital production and programming skills (Adobe Production Suite, iMovie, flash, Windows Media, PowerPoint, etc.)
  
• Strong leadership, team building, and project management skills
  
• An ability to clearly articulate goals, lead project teams, and confidently advocate for a strategic vision
  
• Strong interpersonal communication and customer service skills
  
• Strong graphic design, desktop publishing, and digital photography skills
  
• Working knowledge of Wordpress
  
• General knowledge of the higher education sector, especially community colleges

Salary: $45,000 to $66,965

Deadline Date: June 15th
POST #: 653

Additional Information:

NECC is an Affirmative Action, Equal Opportunity Employer
Women and Minorities are encouraged to apply

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